BELL SPORTS is sensitive
to privacy issues on the Internet. We believe that it is important
you know how we treat the information about you that we receive
via the Site.
In general, you may visit the Site without telling us who you
are or revealing any personally identifiable information about
you. Our servers capture, but do not collect, the IP addresses,
domain names and network identifiers of our users. This information
is aggregated to measure the number of visits, average time spent
on the Site, pages viewed, etc. BELL uses this information to
measure the use of our Site and to improve the content of our
Site. E-mail addresses and other personally identifiable information
such as first and last name, home or other physical address, telephone
number and other similar information are known only when voluntarily
provided by a visitor for registration for sweepstakes, contests,
promotions or other participation of visitors in any available
online interactive activities.
Unless otherwise disclosed during the collection, personally identifiable
information that may be collected in connection with visitors
to this Site is retained by BELL or subsidiary corporations ("Affiliates").
BELL and our Affiliates do not sell, transfer or otherwise disclose
this personally identifiable information outside those companies,
except where disclosure is required by law.
We may use the personal information you provide for any of the
following purposes: (1) to understand the use of our Site and
make improvements; (2) to fulfill prizes; (3) to respond to specific
requests from visitors; (4) to obtain parental consent from visitors
under 18 years of age, where necessary; (5) to provide any necessary
notices to our visitors or their parent or guardians, where necessary;
(6) to protect the security or integrity of our Site when necessary;
(7) to send you notices and solicitations regarding Site and our
businesses; and (8) in general to promote and market our products
to you. These solicitations may take the form of mailings via
U.S. mail or other couriers, telephone calls, e-mail solicitations
and other methods of contact. If you do not want to receive these
solicitations from us using your personally identifiable information,
you may specify this during registration, or you may notify us
by contacting Bell Sports, c/o Webmaster, 380 Encinal Street,
Santa Cruz, CA 95060.
It is our policy that visitors to our Site who are under the age
of 18 should not post on or provide information to our Site without
the consent of their parents. You should supervise the online
activities of your children, and consider the use of parental
control tools available from online services and software providers
that help provide a kid-friendly Internet environment.
A technology called "cookies" may be used to provide
you with tailored information. A "cookie" is a tiny
element of data that a Web site can send to your browser, which
may then be stored on your hard drive so we can recognize you
when you return. You may be able to set your browser to notify
you when you receive a cookie. Our cookies collect the operating
system and browser that a visitor is using.
This Site has security measures in place to protect against the
loss, misuse and alteration of the information under our control.
This Site may contain links to other sites of third parties. We
are not responsible for the content of privacy practices of those
for checking this policy when you visit our Site to review the
current policy. If you do not agree with the policy, you should
cease use of the Site immediately.