Linda Armstrong Kelly, mother of seven-time Tour de France champion Lance Armstrong, is helping Bell teach parents and children the "Eyes, Ears & Mouth" check list to make sure helmets fit properly.  Click here to learn for yourself.

Bell Sports and National SAFE KIDS Campaign conducted the first national observational study on helmet use and found some alarming results.  Click here to see the survey.

Bell on Dragonfly TV – The Bell Sports research and development facility is located in the Santa Cruz Mountains of California. Dragonfly TV, the PBS Kids science show, recently visited Bell to see how helmets are made and tested. Click here to watch the video.

More Than Just Helmets – Although Bell Sports has been an innovator in protective head gear for 50 years, we thought you should you know that our involvement in bicycling doesn’t stop at your ears. Click here to see just how involved Bell is with your bike.