Linda Armstrong Kelly, mother of seven-time Tour de France champion Lance Armstrong, is helping Bell teach parents and children the "Eyes, Ears & Mouth" check list to make sure helmets fit properly.  Click here to learn for yourself.


Bell Sports and National SAFE KIDS Campaign conducted the first national observational study on helmet use and found some alarming results.  Click here to see the survey.


Anatomy of a Helmet – Not all helmets are created equal, and this interactive guide will help you identify some of the latest features that make up a Bell helmet. Click here for more.


Bell on Dragonfly TV – The Bell Sports research and development facility is located in the Santa Cruz Mountains of California. Dragonfly TV, the PBS Kids science show, recently visited Bell to see how helmets are made and tested. Click here to watch the video.